How Your Contribution Will Be Used

 

Defeating Tom Kean Jr. will take more than hope. It will take a smart, disciplined plan to reach the voters who can decide this race — and the resources to follow through.

OneNJ7 Action Fund is investing in the work that moves votes: direct voter engagement, digital communication, and high-visibility public messaging. Our strategy is focused on reaching infrequent Democratic voters and left-leaning independents in NJ-07 — the very voters who are often overlooked, but who can make the difference in a close election.

Every dollar contributed helps build the turnout we need to win.

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Our Budget

Voter Engagement Programs — $109,000
Digital Media — $63,000
Billboarding and Other Public Media — $66,000
Contingency — $15,000

Total Budget: $253,000

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Why These Investments Matter

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Voter Engagement Programs

$109,000

The biggest share of our budget goes directly into voter contact because personal outreach is one of the most effective ways to increase turnout.

These programs include activities such as postcarding, texting, canvassing support, volunteer mobilization, voter education, and targeted outreach to low-propensity Democratic and left-leaning independent voters.

Why this matters:
Many voters in NJ-07 who oppose Tom Kean do not vote consistently. They are not unreachable — they are simply under-contacted. When voters hear from trusted messengers repeatedly and early, they are more likely to vote. This is how we grow the electorate and create the margin needed to win.

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Digital Media

$63,000

Digital organizing allows us to reach voters where they already are — on phones, tablets, streaming platforms, and social media.

This investment supports targeted ads, video messaging, persuasion content, voter education, and turnout reminders delivered to carefully selected audiences across the district.

Why this matters:
Digital media helps us communicate quickly, repeatedly, and cost-effectively. It reinforces our message, reaches voters who may never answer a phone or door knock, and ensures our campaign is visible throughout the election cycle. Strong digital outreach helps shape the conversation and motivates action.

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Billboarding and Other Public Media

$66,000

Public-facing media gives our campaign a visible presence across NJ-07 and helps drive repeated message exposure in the communities we need to reach.

This includes billboards and other large-format or public messaging opportunities that raise awareness, highlight accountability, and keep pressure on Tom Kean in the places his constituents live, work, and commute.

Why this matters:
Winning requires more than private outreach. Voters need to see that there is real energy, urgency, and organization behind the effort to defeat Kean. Public media expands our reach, builds recognition, and helps define the stakes of the election in a way that cannot be ignored.

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Contingency

$15,000

Campaigns move fast, and opportunities can appear with little warning. A contingency fund allows us to respond strategically to unexpected needs, late-breaking developments, or especially effective opportunities to reach voters.

Why this matters:
A winning campaign must be flexible. This reserve ensures we can act quickly when it matters most without disrupting the core strategy.

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How This Leads to More Votes

Our plan is built around a simple truth: votes come from contact, repetition, visibility, and motivation.

When we invest in voter engagement, digital media, and public messaging together, we create a full outreach ecosystem:

• voters hear from us directly

• voters see our message online

• voters encounter it again in public spaces

• voters are reminded that this race matters and their vote matters

That repeated contact increases awareness, strengthens motivation, and boosts turnout among the exact voters needed to defeat Tom Kean.

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This Is an Investment in Victory

OneNJ7 Action Fund is not spending for the sake of spending. We are investing in a targeted strategy designed to maximize turnout, increase persuasion, and build the margin needed to flip NJ-07.

Tom Kean can be defeated. But only if we do the work required to reach the voters who will decide this election.

Your contribution helps make that possible.

Donate today and help fund the strategy that can win NJ-07.